MANY HAVE TRIED, MANY HAVE FAILED. BUT POST GONE’ DONE IT.

Howdy guys! So how did Post Malone crack the country code?

Now, many artists have tried to break into country, and a lot have failed. But Post, he’s gone all in. Unlike others who dip their toes in, Post Malone fully immersed himself in the country music world, collaborating with respected Nashville songwriters, gigging at iconic venues like Tootsie’s and the Bluebird Cafe, and working with legends like Dwight Yoakam, Hank Williams Jr., and even Dolly Parton.

When his album F-1 Trillion dropped in August, it hit the top of both the Billboard 200 and Top Country Albums, making Post a crossover artist like no other. He understands country music on a deep level, and his knowledge is clear when he plays old B-sides from guys like Toby Keith—songs nobody else even remembers.

Malone's journey wasn’t just a quick switch. He’s always had a country streak, even before his hip-hop fame with "White Iverson." Back in Dallas, he played covers of Hank Williams and Bob Dylan, and since 2018, he's been inching towards country music.

With F-1 Trillion, he brought together big names from across the genre, like Morgan Wallen, Luke Combs, Jelly Roll, and even the Queen of Country herself, Dolly Parton. But this wasn’t just about big collaborations—it’s clear Postie gets the essence of country music. It’s not just about slapping a twang on a pop track. He’s captured every corner of the format, blending swagger with the authenticity country fans crave.

And the marketing behind all of this? Genius. Malone dropped teaser tracks with top country artists throughout the year, each featuring a part of the full album artwork. His team, including Big Loud Records and Mercury/Republic, perfectly merged their strategies to make sure Post was fully embraced by both the pop and country communities.

Post Malone didn’t just brush up against country music—he’s fully immersed himself, and he’s here to stay. This is a new era of crossover, and it’s changing the game.

What are your thoughts?

See Y’all Out There 🤠