THE OUTLAW TOUR

“ideas without implementation are just dreams’

THe outlaw tour was the proving gound to our larger mission, discover the cowboy and bring it to the world.

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Name: The Outlaw Tour

Distance: 4,000 + miles

Duration: 3 Months

Mode of Travel: Super 73 RX Electric E-Bike

Mission: To embark on a modern-day cowboy adventure, exploring the American West by riding solo across the country on an electric bike. The Project aimed to redefine long-distance e-bike travel while embodying the grit, determination, and values of the cowboy spirit.

Chapter 1: New York to New Jersey

Launch Date: March 10th, 2023
Route: New York City to Staten Island to Trenton, NJ

The journey began in the bustling streets of New York City, where our co-founder Harry mounted his fully loaded Super 73 RX. With months of planning culminating in this moment, the ride symbolized a leap into the unknown. Crossing into New Jersey, the focus was on adapting to the bike’s capabilities and the solo production workflow that documented every mile of the trip.

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