POP-UPs

Live Music. Good Bourbon. Real Cowboys

Electric Cowboy Pop-Ups bring our world to life—on the road and in real time. These one-of-a-kind events feature live performances from our favorite rising country artists, pours from our bourbon brand partners, and exclusive merch drops in collaboration with retail legends like Coopers. See where we’re heading next, and relive past events through video recaps that’ll make you wish you were there.