Electric Cowboy was born from a lifelong love of the American West halfway across the world. Imagined by two brothers, Danny and Harry, who grew up inspired by the timeless appeal of western wear, country music and the cowboy way of life, the brand is on a mission to preserve and celebrate the spirit of the West.

To truly embody this vision, Harry rode an e-bike across the US and through the heartland, meeting real cowboys and immersing himself in the country way of life. That journey solidified a clear mission: to capture the independence, grit, and authenticity of the West and share it with the world.

Our mission is to craft exceptional western products that empower everyone to live the spirit of the cowboy in their own unique way.