T H E B R I E F //
A series of unboxing and social content shot across a real day in Harry's life, worn in.
T H E C O N C E P T //
Tecovas built its name skipping the middleman - designed in Austin, handcrafted by hand in León, boots sold straight to the customer instead of marked up through a store. So the unboxing does the same thing: no set, no studio, just Harry's actual day. Box on the porch in the morning. Break the seal, first look at the leather. Boots go straight on, straight into whatever he's already got planned - interviewing country stars, running errands, out the door.
T H E R E S U L T //
