EC X SUPER 73

ACTIVATION

One Bike. One Record. One Campaign.

T H E   B R I E F // 
Create content that captures the spirit of The Bike Shed - London's home of custom motorcycle culture - and bring it to a wider audience online.

T H E   C O N C E P T // 
A series of social content shoots, ride-outs, and a custom motorcycle review series shot in and around London. Harry's history as a founding member of The Bike Shed gave Electric Cowboy unique access - insider knowledge, genuine relationships, and an authentic lens on the culture.

T H E  R E S U L T //

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