T H E B R I E F //
A series of Instagram and TikTok narrative videos for Snaps Clothing, shot around Nashville and up at Diamond Cross Ranch.
T H E C O N C E P T //
Snaps built their whole brand on one line: harness the past, unsnap the future. We take that literally. One shirt, one day, three totally different worlds.
Morning starts on the ranch. Boots on, snap shirt on, working cattle or saddling up at Diamond Cross - this is the Heritage collection doing what it was built for, premium fabrics that can take a beating. Midday we're in downtown Nashville, the same shirt now doing double duty at a coffee shop or a guitar shop on Broadway, snapped over a tee, sleeves rolled. By night it's out at a bar or a backyard show, unsnapped over a plain white tee, top buttons open, styled up instead of down.
T H E R E S U L T //
