T H E B R I E F //
An Electric Cowboy pop-up experience at the new Pendry Hotel and Residences Nashville, in the Gulch. Live country music, branded boots, custom boot chains, one night of the West brought to life. Our video team shot the evening and cut it into a social experience bringing our audience into Music City.
T H E C O N C E P T //
Pendry landing in the Gulch is Nashville's next big swing at luxury hospitality - the same design-forward, boutique sensibility they've built in San Diego, West Hollywood, and Park City, now planted in the middle of Music City. It's polished, it's downtown, it's exactly the kind of address that doesn't naturally say "West."
For one night, Electric Cowboy brings the ranch to the rooftop. A live band plays the kind of country that actually comes from Nashville. Guests walk out with a pair of boots, then customize them on the spot - boot chains, hardware, their own stamp on something they'll wear again. It's a working station, boots on tables, hands moving, drinks in the other hand.
Our video team shoots it the way we shoot everything: handheld, low light, real reactions. Wide shots of the room to sell the scale of the night, tight shots on hands working the boot chains, cuts to the band, cuts to our team working the room. Edited fast - a recap that makes the people who weren't there wish they had been, and gives Pendry a piece of content that says more about their brand than a press release ever could.
T H E R E S U L T //
