EC X H Bar C

T H E   B R I E F // 

Create a 30 second reel based around the Coors Banquet beer. Almost forgot, you have to source the beer.

T H E   C O N C E P T // 

We're in the Rockies, 5 miles from Golden, Colorado — where Coors has been brewed since 1873. We're shooting out in the snow, with the horses, the cabins, and an evening fire-lit gathering. Following a day in the life of Western lifestyle creative Harry Fryer, from his morning routine to packing his gear and setting off on his planned mission. A low tone voice narrates the story — reflective, unhurried. A Banquet beer serves as his trusted companion for the journey ahead, carried in his backpack, but only cracked open once the day is done and he's joined by friends around a warm fire pit.

T H E  R E S U L T //