T H E B R I E F //
Caldera Lab is a high-end men's skincare brand built around anti-aging. Its products are designed to counter the daily wear and weather damage that men's skin takes on. The brief: take them on real adventures and show the audience how and when each one is used, proving the benefits through consistent use over time.
T H E C O N C E P T //
The Regimen arrives and becomes part of my day, in the morning routine and again in the evening wind-down. The Good goes everywhere in my pocket: behind the wheel of the Triumph, out on motorcycle rides, at Diamond Cross Ranch in Wyoming, at the Aether Moto Rally in Pioneertown, and up on the slopes in the Swiss Alps. Everything else is packed into the suitcase, and each product is used with intent for its specific job.
T H E R E S U L T //
