But we realized something: as much as people admire this culture, the true spirit of the cowboy feels like it’s getting lost in time, forgotten in the modern world. So to retrace the roots of the cowboy, we set out a plan to journey across the American heartland on an e-bike. To truly embody this way of life, Harry set off solo from New York and rode west, documenting every step. He encountered real cowboys, immersed himself in the country lifestyle and saw firsthand that the spirit of the West, its independence, grit and authenticity was still alive and thriving.

That experience truly solidified our mission and a clear vision took shape: To capture the timeless essence of the West and bring it to a global audience. We’re not just telling stories about country music, western lifestyle, and culture, we’re building a bridge to bring these traditions, values and principles to a new generation worldwide,

Our mission is to entertain, educate and inspire, taking country music and western culture to new markets, to tell its story with authenticity, creating a place where we can bring the best of the west to a truly international audience.

We bring a deep background in video & music production, distribution, media and entertainment, brand growth, community cultivation, event production and viral content creation, leveraging these skills alongside a powerful network of strategic partners. Electric Cowboy is more than a platform; it’s a movement.